Tag Archives: Branding

3 Ideas to Ick-Proof Your Brand

Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see?If you said “yes”, I’m curious: why is your brand icky?Your brand is made up of the look, the feel and…

Small Businesses Are the Drivers of Innovation

On a traditional and maybe not so even playing field, small businesses are not capable of competing with larger, more established industrial players. They do not possess the resources to take the same kind of large-scale actions – bulk purchases, to give a simple example. This is why they are on the losing end of…